Premium Ice Flakes, Anyone?

Premium Ice Flakes, Anyone? 1
Premium Ice Flakes, Anyone?
Director of Homibing Malaysia, Melvin Soh Bo Wei (left), Johor Bahru Member of Parliament, Tan Sri Shahrir Samad and Chief Executive Officer of Homibing Malaysia, Shim Wang Sub (right) during the grand opening

Famous for its ice flake dessert, Korean brand Homibing officially launched and pin pointed its third international branch here in Permas Jaya.

Its grand opening was officiated by Johor Bahru Member of Parliament, Tan Sri Shahrir Samad together with Director of Homibing Malaysia, Melvin Soh Bo Wei followed by an overwhelming customers ready to get their brain freeze and feel a sweet ‘death’.

“Most of the Korean food franchise outlets first started their business here in Johor Bahru and we are also confident that Permas Jaya is a strategic and attractive location especially within the Iskandar Malaysia region,” said Melvin during the launch.

Premium Ice Flakes, Anyone? 1
Director of Homibing Malaysia, Melvin Soh Bo Wei (left), Johor Bahru Member of Parliament, Tan Sri Shahrir Samad and Chief Executive Officer of Homibing Malaysia, Shim Wang Sub (right) during the grand opening

As the Malaysian outlet is also established as its first premium dessert café, customers can indulge in a European interior concept of ‘value with time’ that can cater up to 72 seats (indoor and outdoor) at a time. The café serves an array of desserts comprising of ice flake, honey toast, croissant, dessert pizza, coffee, tea and ice blended drinks.

“Most of the ingredients are sourced from Korean natural products and dairy based. Our ice flake is the signature dish for Homibing which are made fresh daily and the menu are extensive compared to the US and Japan outlets. Permas Jaya outlet is our master franchise while we are also open for franchising nationwide,” he continued.

Homibing Malaysia’s menu is priced between RM8 to RM34 and opens daily from 10am to 10am.

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