More than 3,000 visitors attended the Malaysian Association of Tour and Travel Agents (MATTA) Exhibition held at the ground floor of Danga City Mall recently. The three day exhibition featured 31 tourism agencies, two water theme parks, various hotels and resorts promoting sales packages that aim to boost the country’s tourism industry.
State Tourism, Trade and Consumer Affairs Chairman, Datuk Tee Siew Kiong, said the MATTA exhibition has been receiving overwhelming response since its inception in 1999.
He said the tourism sector in Johor has already reached some level of maturity and based on Johor’s performance over the years, it was confident it was on the right track.
“Based on the statistics of tourist arrivals to Johor, we have seen it increase from 3.9 million in 2012 to 10 million tourists in 2016.
“In addition, Johor is the number one state in attracting domestic tourists at a total of 7.4 million people in 2016 and I am confident this figure will definitely increase after the 2017 and 2018 reports are issued.
“This amount is important because with this figure we can estimate a total of RM13 billions of economic value generated for Johor,” he said.
Tee said this during the launch of MATTA Fair Johor Chapter at Danga City Mall. Also present were Johor Tourism Director Abdul Malik Ismail and Johor MATTA Chairman Kathryn Lee. This also marks the last big event to be held here before renovations kick start in June.
“The state government through Tourism Johor’s offices and Ministry of Tourism and Tourism Malaysia will continue to intensify the promotion to help Johor face the Visit Malaysia Year 2020.
“Johor now has a lot of international tourism products and in the next 10 years, the state will definitely succeed as a major tourist destination in the region,” said Tee, adding that users of the Senai International Airport also reached three million in 2017, compared to just 1.99 million people in 2013, with 18 domestic and international flight paths.
Tee also mentioned that tourists using the train services to Johor also increased from 150,000 people in 2014 to 1.8 million people last year, following an increase in service frequency from five times a day to 31 times a day.