Malaysia Airlines Berhad (MAB) struck a deal with Liverpool Football club to become the Official Global Airline Partner, recently. Under the partnership, Malaysia Airlines will be exclusively designated as the “Official Global Airline Partner of Liverpool Football Club” providing Malaysia Airlines numerous benefits and co-branding opportunities and access to players to be featured as ambassadors and in all related communication materials.
Record winner of 8 League Cups, Liverpool FC is one of the best-supported clubs worldwide and through Malaysia Airlines, reach an international audience of more than one billion.
Additionally, the airlines will benefit from football clinics with Club International Academy coaches delivering coaching and coach education programmes both on and off the pitch. This enables the airline to provide exposure to young Malaysian players, providing them access to both the best coaching environment and coaching expertise possible, following the same curriculum that is delivered to Liverpool stars.
Peter Bellew, Chief Executive Officer of Malaysia Airlines said, “We are delighted to welcome Liverpool FC to the Malaysia Airlines family. Both brands have a long and illustrious history with similar cultures rooted around a sense of family. Additionally, the partnership will go a long way in increasing awareness of Malaysia, as a tourist destination, to a huge global audience”.
Billy Hogan, Chief Commercial Officer, Liverpool FC said, “Liverpool and Malaysia have always shared a special passion for football. The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”