Coca-Cola KU Empowers Women

Coca-Cola KU Empowers Women
Coca-Cola KU Empowers Women 1
Domestic Trade, Co-operatives and Consumerism Minister Dato’ Seri Hamzah Zainudin (centre), UTM Vice-Chancellor Prof Dr Wahid Omar (second from right), Johor Tourism, Trade and Consumer Affairs Committee Chairman Datuk Tee Siew Kiong as well as Director of Public Relations and Communications Coca-Cola Malaysia, Singapore and Brunei Belinda Ford (left) assembling the puzzle as a symbol of the Coca-Cola KU Programme launch

Minister of Domestic Trade, Co-operatives and Consumerism (KPDNKK), Dato’ Seri Hamzah Zainudin recently officiated the ‘Coca-Cola KU Programme via KPDNKK,’ a partnership between KPDNKK and Coca-Cola Malaysia in providing entrepreneurial training at Dewan Sultan Iskandar, Universiti Teknologi Malaysia (UTM), Skudai.

About 2,000 Coca-Cola KU students from UTM and female entrepreneurs from Johor were given the opportunity to discuss various aspects of entrepreneurship at a special town hall session with the Minister.

Launched in April this year, the Coca-Cola KU (Entrepreneur Community) programme aims to provide training to students at 13 public universities throughout the country in 2017.

Coca-Cola KU Empowers Women 2
Dao’ Seri Hamzah Zainudin at the town hall session

“Coca-Cola KU acknowledges the importance of continuing to empower women, as well as male entrepreneurs, to maximize their income, which will also strengthen and positively impact the community as a whole,” said Belinda Ford, Coca-Cola Malaysia-Singapore-Brunei Public Affairs and Communications Director.

To date, the programme has trained more than 5,000 entrepreneurs in Malaysia and is part of Coca-Cola’s global commitment to empower 5 million women entrepreneurs along the Coca-Cola value chain by 2020 through the ‘5by20’ initiative, where Coca-Cola aims to empower 20,000 local women entrepreneurs towards year 2020.

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