Ayam Brand is celebrating 125 years of being part of the South East Asian region, and especially Malaysia. The brand announced the theme of ‘We Care, We Are Family’ to mark its quasquicentennial milestone.
Established in 1892, Ayam Brand is easily recognised by its rooster or ‘Ayam’ logo. It is one of the oldest continuously produced consumer brands in Asia with offices in Malaysia, Singapore, Hong Kong, Thailand, Australia, China, France and Japan and is available in more than 30 countries, worldwide.
Famed for its wide range of high quality, no-added preservative and no added MSG, healthy and convenient canned food, the brand is a household name in Malaysia and in much of the South East Asian region.
Growing up, many of us would remember the familiar red and yellow can with the proud rooster of Ayam Brand sardines, that was a staple for a quick and satisfying meal, and a firm favourite for sardine sandwiches and sardine puffs for picnics and parties. Ayam Brand was and continues to be an important part of many Malaysian families’ fondest memories, and an important part of their daily culinary lives. Now the brand has a much more extensive food range.
Ayam Brand products are certified ‘Halal’ giving Muslim consumers full peace of mind in consuming them.
Innovation also keeps Ayam Brand current, fresh and delighting new generations of fans. It also has on-going efforts to provide healthier options with reduced sugar, fat and sodium content via its ‘Lite’ range, a growing organic selection, variants that suit a plethora of taste from mild to super spicy, while innovating in terms of packaging.
To celebrate the 125th anniversary, consumers will be further informed on the health benefits of Ayam Brand key products through print media advertisement, radio commercial, social media engagement and from its website from time to time. Consumers also can see promotions in conjunction with the product of the month as well. Meanwhile, they can be among the first to taste Ayam Brand new products through sampling activity at selected outlets.
Ayam Brand’s Marketing Manager, Nicholas Nyeow, said that the brand’s longevity was a testament to the close relationship consumers have developed with it over the years, built on trust, innovation, commitment to quality and a shared history of memories.
Nicholas also added that Ayam Brand 125th anniversary coincides with the 60th Merdeka Day and the Lunar Year of The Rooster, adding even more significance to the milestone.
Aside from winning the hearts of Malaysian consumers, the brand also won numerous prestigious recognitions over the years. It’s placed in the top 10 for past three consecutive years in 2013, 2014 and 2015 as Malaysia’s most chosen FMCG brand ranking list according to Kantar Worldpanel’s Brand Footprint Study.
For more information on Ayam Brand™ 125th anniversary, visit www.ayambrand.com.my