Luxury Cinematic Experience at Aurum Theater

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Vincent Tan, Managing Director, GETHA; Heng Beng Fatt, Deputy General Manager, GSC; Koh Mei Lee, CEO, GSC; Anthony Patrick Barragry, CEO, IGB Berhad; and Rennie Lee, Director of Leasing, IGB Berhad pose in front of Aurum Theatre, The Mall, Mid Valley Southkey during the official media launch

Golden Screen Cinemas launches ultra-luxe boutique cinema concept

The pinnacle of cinematic prestige and exclusivity has arrived in Johor Bahru at last, with the opening of Aurum Theatre – Golden Screen Cinemas’ brand-new ultra-luxe boutique cinema. Named after the Latin word and chemical element representing gold, Aurum is the leading cinema exhibitor’s flagship luxury brand, featuring opulent halls, contemporary continental dining, bespoke service and more.

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Part of its offerings is the highly-anticipated Getha Lux Suites, which were announced earlier in September. With plush pillows and a luxurious fleece blanket, movie-goers can snuggle up and relax on their Getha luxury recliners to enjoy their movie. There is even a wireless and USB charger for devices, a place to store one’s belongings, and a service call button to get personalised assistance from Aurum’s hosts.

Specially designed by Italian architect, Marco Fumagalli, the luxury recliners feature Getha’s trademark 100% pure natural latex foam cushioning.

Priced at RM150 per person, the ticket to Aurum Theatre’s Getha Lux Suites comes in a complete package with the Aurum Pass, which offers food and drink as part of the experience. With this, customers have a golden ticket to sample and enjoy fresh food and drinks from Jin Gastrobar, which serves made-to-order continental cuisine, prepared from the finest ingredients and by the most experienced chefs.

The highlight of Jin’s selection of gastronomical delights is the Gintonica – a special gin and tonic concoction of Spanish origin. Made with premium gin and a selection of high-quality tonics, finished with botanicals, the Gintonica in itself is worth the trip for those looking fine cocktails.

With the purchase of an Aurum Pass, customers at Aurum Theatre will get a golden ticket to a world of luxury cinematic experiences including the Getha Lux Suites and a selection of freshly made-to-order food and drink.

“Earlier in May, we closed the doors to GSC Signature with transformational plans to elevate our boutique cinema brand to a whole new level and I am pleased that our new flagship, Aurum Theatre is finally open in Johor. As the new gold standard in extravagant cinema experiences, Aurum promises true cinematic luxury, and we hope our customers look forward to spending their time with us, whether they’re celebrating special moments or simply treating themselves and loved ones,” said Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

Tickets to Aurum Theatre at The Mall, Mid Valley Southkey are now available on sale via the GSC website at www.gsc.com.my or via the GSC mobile app. Aurum Theatre will soon open its doors in The Gardens Mall, bringing its exquisite offerings to audiences in Kuala Lumpur later this year.

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