Pictures by Najeeha Sadim
Porter Robinson, Andrew Rayel, DJ Irwan and Dyro joined Heineken Live Your Music to deliver two weekends of music thrills
2018 ended on a high note especially when Heineken Live Your Music rolled out a series of seven high energy music experiences for its fans in four cities across Malaysia – Johor Bahru, Kuala Lumpur, Malacca and Penang.
The two back-to-back weekends comprised a lineup of innovative artist collaborations and performances by global and local music icons, served with a Heineken twist. Fans experienced surprises like an innovative serving ritual and the signature Heineken Green Moment, conceived to create shareable moments and elevate their music experiences during the shows.
“Globally, music is a platform that brings people together. Heineken Live Your Music’s journey across Johor Bahru, Kuala Lumpur, Malacca and Penang has brought thousands of people together. With world class acts and experiences, we hope that our consumers enjoyed the high energy celebrations and created many new shareable memories accompanied by ice cold bottles of Heineken,” said Carmen Chong, Senior Brand Manager of Heineken Malaysia.
Weekend one opened with Dan $hiv and Jhin bringing a taste of trap and hip hop to S I X but the real showstopper of the night was the creative chaos brought to the dancefloor by MayB Wong’s Mayhem Jam crew. A packed house witnessed the driving power and soaring synths of Dutch EDM icon Porter Robinson at a Zouk Club KL mainroom transformed by Heineken saw a double dose of Heineken Live Your Music action in the shape of LAH’LAH’LAND’s kaleidoscopic 10th Anniversary party at Café etc and Holland’s DJ Irwan, who served up a mixed order of house, hip hop and EDM to an enthusiastic crowd at Mixx, Malacca.
The second weekend of electrifying music then kicked off with Goldsounds Takeover at Arena TTDI, featuring a surprise set by Malaysian music icon DJ Goldfish. Then Dutch trance legend Andrew Rayel teased the crowd at Zouk Club KL with an eclectic radio-themed set of stop-start fun. Penang was treated to an incredible triple header in the shape of up-and-coming EDM star Dyro, along with long-time friends of Heineken, DJ Blink and BATE at Penang’s newest club, Rabbit’s Tale. DJ Blink rounded off the weekend in the company of Dyro when these two weekends of Heineken Live Your Music reached their conclusion at the Flying Pagoni in Johor Bahru.
Stay tuned to Heineken’s social accounts for announcements of future Heineken music events as well as the latest updates and promotions from the world of Heineken. For information on Heineken Live Your Music, go to www.facebook.com/HeinekenMYS and www.heineken.com/my/LYM.
Inspired by its followers, Live Your Music is a global movement that sees music from the fans’ perspective. It uses the collective passion for experiencing music as its foundation to craft shareable and memorable moments. Since it debuted in Malaysia, Live Your Music has engaged fans across multiple events, including DVBBS, Good Vibes Festival, 88 Rising, Tiësto, MaRLo, Zedd and more.