A mixed-use development that aims to transform Johor Bahru City Centre
United Malayan Land Bhd (UMLand) officially launched Suasana Iskandar Malaysia (Suasana IM) recently with its Chairman Tun Musa Hitam.
As the latest landmark of Johor Bahru city and located right at the heart of the city centre, Suasana IM, an iconic mixed-use development with residential, hotel, and lifestyle components, is an integral part of the city’s progress as a modern, vibrant, and culturally-rich city in line with the state government’s Johor Bahru Transformation (JBT) Programme.
The residential component of Suasana IM is the 35-storey Suasana Iskandar JB serviced apartment tower which comprises freehold luxury homes featuring the latest in smart home technology in partnership with Samsung Malaysia Electronics.
“Take up is fantastic. We have done almost 85% and are proud to look at the profile of the buyers which are mostly from Singapore, east Asia countries including Japan, Korea, China and Bangladesh as well as the United States,” said Koh Boon Teng, Group Director of Sales & Marketing during the press conference.
Mohd Daud Mohd Arif, the Undersecretary Tourism Policy and International Affairs Division said that investors can never go wrong when investing in Johor. “In the future maybe, we can take a look at having new theme parks while the established ones need to be rejuvenated. We need more new attractions for investors,” he added.
Suasana IM also features the first 5-star Amari Hotel in Malaysia, offering the finest in Thai hospitality with its 242 rooms, Breeze Spa, the Amaya Food Gallery and creative meeting values.
Zenith Lifestyle Centre, situated in the podium of Suasana IM, is the first lifestyle hub in JB city centre which showcases curated international retail, F&B, and entertainment experiences right on the new landscaped streetscape of Jalan Wong Ah Fook.
Suasana IM is within a short walking distance from JB Sentral, which houses northbound and southbound trains and the CIQ.
The overall convenience coupled with a vibrant atmosphere and plethora of services and facilities provided by Suasana IM as a new iconic enhancement to the Johor Bahru cityscape will help grow Johor’s tourism outlook.