UMLand’s City of Knowledge to Gear Up for Population Boom in the Next 2 Years


Thoughtfully developed across 3,762 acres, Bandar Seri Alam (BSA) is in every sense a self-contained township where families can flourish in a verdant environment filled with modern facilities and amenities. Dubbed the ‘City of Knowledge’, BSA is home to a number of higher learning institutions such as Universiti Teknologi MARA (UiTM), Universiti Kuala Lumpur (UniKL), and Asia Metropolitan University, as well as numerous international schools.

Located within Flagship Zone D of Iskandar Malaysia, BSA offers an extensive range of freehold properties surrounded by a variety of commercial, industrial, and hospitality offerings. Amongst the highly anticipated developments taking place within this dynamic township is the opening of Foon Yew High School, one of the oldest and biggest schools in Malaysia.

The township developer, Seri Alam Properties Sdn Bhd (SAP), a wholly owned subsidiary of UMLand, offers a simple living concept for its residents and the rest of the population who work or do business in the township which is “My School, My Home, My Life”. Home buyers and property investors are invited to take a journey to BSA to experience for themselves the complete living experience, all in the vicinity of the township.

BSA covers five key aspects that makes it a highly livable township which is the inclusion of shopping and leisure facilities, medical and health, finance, food and dining, as well as effortless connectivity through various access points whether from the Pasir Gudang Highway or through Taman Megah Ria via the Eastern Dispersal Link (EDL).

As a developer first, Seri Alam Properties Sdn Bhd’s main focus is property. With numerous housing and commercial projects, the developments of townships will come naturally due to the demand from the general population. SAP plans to launch its 3-Storey Terrace Houses, Citrine Residenz @ Bandar Seri Alam soon. This latest phase of 3-Storey Terrace Houses ranges from three types of houses namely Type B1 (22’ x 75’), Type B2 (22’75’), and Type B3 (22’ x 95’).

Besides that, UMLand is actively involved with all the schools, colleges, and universities located in BSA. To commemorate these partnerships, BSA holds an annual festival called the ‘City of Knowledge Festival’; to be held on the 22nd of September this year, where the public are welcomed to discover the wide range of study programmes and courses offered by these esteemed educational establishments, as well as the incentives provided by UMLand for the children of new property buyers who are enrolled at selected institutions. This specialty tie-up is an opportunity for these institutions to earn referral fees for introductions that lead to successful UMLand property purchases.

As for the lifestyle element, BSA offers a mix of modern and traditional escapes whether for food-hunters looking for the next dessert corner, or the outdoorsy community looking for a space to express themselves. The new Gravity Green hub offers many food and dining outlets for food lovers, whereas the BSA Town-Parks provide a natural outdoor setting for events such as the ‘City of Knowledge Festival’ that will be featuring many fun activities.

In anticipation of Bandar Seri Alam’s population boom, the company plans to spend RM2 million in the next two years to improve the infrastructure facilities in the township. The improvement works will be an ongoing exercise with an aim to provide better connectivity for the population to access the already available amenities within and around the township. This would include rerouting the traffic in certain areas of the township to ensure traffic is smoother for road users.

UMLand will also be introducing a special loyalty card programme which offers attractive discounts for property purchases at the ‘City of Knowledge Festival’. For updates or more inquiries about BSA or UMLand, take a trip down to their Seri Alam Sales Gallery located at 8, Jalan Suria, Bandar Seri Alam or call +607 388 1111 or visit their website at