318-room Holiday Inn Johor Bahru City Centre will be amongst the few internationally branded hotels in the downtown area
SKS Group through its member company, SKS Hotel Residences and Resorts Sdn. Bhd., has inked a hotel management agreement with InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, for the first Holiday Inn hotel in Johor Bahru City Centre.
The 318-key Holiday Inn Johor Bahru City Centre will be part of the existing Komtar JBCC mixed-use development. Situated in the city’s downtown core, leisure guests can look forward to an array of shopping, dining and entertainment options which is just a quick stroll away. These include the Komtar JBCC and Johor Bahru City Square shopping malls and the Angry Birds Activity Park. The hotel will also be connected to the Persada Johor International Convention Centre via the future Persada
Link Bridge, offering convenience for corporate and MICE (Meetings, Incentives, Conferencing, Exhibitions) delegates.
Being merely 30 kilometres away from the Senai International Airport, Holiday Inn Johor Bahru City Centre will offer convenient access to international travellers as well as visitors from neighbouring Singapore with its close proximity to the Johor Bahru Customs, Immigration and Quarantine Complex (CIQ) and the upcoming Singapore-Johor Bahru Rapid Transit System (RTS) link.
Cindi Sim, Group Managing Director of SKS Group said, “With our growing portfolio in the hospitality industry, it is a natural progression for us to look for a hotel partner with a strong track record of operating internationally branded hotels. We are delighted to work with IHG to bring the Holiday Inn brand to Johor Bahru. The brand’s mid-scale positioning will be an excellent fit for corporate and leisure travellers alike. Coupled with its strategic location, we believe Holiday Inn Johor Bahru City Centre will be well-received when it opens its doors to guests in 2020.”
As one of the first hotels in Johor Bahru to offer internationally branded mid-scale accommodation, Holiday Inn Johor Bahru City Centre will be equipped with six meeting rooms, a business centre, as well as an outdoor pool and gym for guests to enjoy their downtime. It will also feature an all-day dining restaurant and a lounge offering the Holiday Inn brand’s signature Kids Stay and Eat Free programme, where kids under the age of 12 can stay and dine for free.
“Johor Bahru holds enormous economic potential that is fuelled by its strong connectivity to Singapore especially later with heightened visitor influx expected with the completion of the Singapore-Johor Bahru Rapid Transit System in 2024. The state government is also investing in developing the downtown area into a tourism and business core. These factors bode well for us, representing an excellent opportunity to bring the most recognised hotel brand in the world, Holiday Inn, to Johor Bahru,” said Rajit Sukumaran, Chief Development Officer AMEA, IHG.
Founded in 1983, SKS Group is a multi-disciplinary organisation with core business that spans across property development, hospitality, investment holding and credit finance in Johor, Malaysia and Perth, Western Australia. SKS Group currently owns and manages four Amansari brand hotels with more than 1,000 guestrooms in Johor Bahru and Desaru, Johor. Besides that, the Group is constantly on the lookout to expand its hotel portfolio with one 316-room Capri by Fraser Hotel Residences in Johor Bahru Sentral, three DoubleTree by Hilton hotels and one Hampton Inn by Hilton hotel in Perth, Western Australia in the development pipeline.