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Boost (Axiata Digital) held an introductory briefing in collaboration with Tourism Johor to create awareness on using their application for online transactions.

Boost e-wallet application allows users to do away with paper and plastic currency while emphasising on secure online commerce and business transactions.

Officially launched in January 2017, the mobile e-wallet is endorsed by the National Bank and is rapidly growing to be one of the nation’s most favoured e-wallet.

Officiating the briefing was Tourism Johor Director Abdul Malik Haji Ismail, Boost Commerce and Shareholder Director Eric Chong, and Strategic Partnership Director Aiza Ahmad who presented her keynote speech at the event.

The briefing aptly named “E-Wallet – Cashless Society in Tourism Industry” signifies Tourism Johor’s interest in adopting the digital solution offered by Boost.

“The majority of the people nowadays depend a lot on the digital and electronic communication systems to obtain latest information and new knowledge, especially the youth who are considered very tech-savvy,” said Abdul Malik in his speech.

The app currently has been adopted by 2,000 business owners in Johor.