MIRF Sets Malaysia as the Ideal International Retail and Franchise Hub

From Left: Chin Chee Seong, Immediate Past President of PIKOM, Valerie Choo, MRCA Deputy President, Dato’ Garry Chua, MRCA President, Raymond Woo, MIRF 2018 Organising Chairman, Dato’ Liew Bin, MRCA Advisor, Tasha Hsiao, Director of Taitra, Datin Flora Tan, MRCA Committee Member, Dato’ Winnie Lim, MRCA Council Member

MIRF 2018 aims to encourage greater cross-border retail expansion for Malaysian businesses

The Malaysia Retail Chain Association (MRCA) has officially announced the return of its Malaysia International Retail & Franchise (MIRF) Exhibition. The exhibition makes a comeback for the third consecutive year as announced earlier at a press conference held at Nippon Paint HQ, Shah Alam.

MRCA has set its sights at the annual MIRF Exhibition becoming the largest showcase of retail and franchise exhibitors that Malaysia has ever seen. MIRF 2018 strives to deliver a wide range display of the best and most established retail brands under one roof.

The association strives to complement the needs of every professional with numerous educational features and business matching opportunities via the MIRF 2018. In line with MRCA’s direction for cross-border retail expansion plan, MIRF sets Malaysia as the ideal international retail and franchise hub to seek potential investors and partners.

This year, MRCA has selected the theme “Platform for Growth” to emphasise the fact that MIRF is a growth platform for the retail and franchise businesses. This expansion is not merely constricted to the revenue of these businesses but also to include shaping and cultivating new business model along with innovative strategies.

Raymond Woo, the Organising Chairman, stated that, “MIRF 2018 is slated to attract over 10 countries worldwide to participate in the exhibition – presenting a variety of business opportunities for Malaysians to explore. This makes it an essential event for retailers and consumers as they would be able to interact, transact and form new collaborations as well as cross-border partnerships.”

“We are confident that this year’s MIRF will be far more successful as many have seen how our previous MIRF exhibitions have effectively opened up new business opportunities to the public,” added Raymond.

In retrospect, MIRF 2017 successfully transacted over RM65 million in business revenue with a record of more than 21,000 visitors. MRCA is positive that this year’s MIRF Exhibition, set to be held at Kuala Lumpur Convention Centre (KLCC), will be able to record a 15% increase in these figures.

MRCA President Dato’ Garry Chua reiterated, “We are pleased to present the MIRF Exhibition for the third year in running. Through the MIRF 2018, MRCA hopes to help promote Malaysia’s economic development and create more fruitful entrepreneurial opportunities for local businesses.”

MIRF 2018 is proudly endorsed by Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK) and Malaysia External Trade Development Corporation (MATRADE).

Meanwhile, supporting partners include Malaysia Convention & Exhibition Bureau, Ministry of Tourism and Culture, Secretariat for the Advancement of Malaysia Entrepreneurs, Commerce Development Research Institute, Hong Kong Trade Development Council, The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCIM), The National ICT Association of Malaysia (PIKOM), and Asiawide Franchise.

Malaysia Retail Chain Association (MRCA), founded in 1992, is an association for chain store retailers and franchisors determined to enhance the retail and franchise environment in Malaysia and abroad.