Launch of SGshop Equity Crowdfunding

Lua Cheong Hong presenting a token of appreciation to Johor State Exco Jimmy Puah

Despite the differences many Malaysians have, the one thing we have in common is that we love shopping.

SGshop, Johor’s foremost online quality assured cross border shopping site,, has launched its inaugural Equity Crowdfunding(ECF) campaign to raise RM500,000 through Ata Plus, a registered ECF operator.

In 2017 according to UPS, 75% of online shoppers have returned purchased items to retailers; a 7% increase from the previous year. Additionally, other studies have shown that over 85% of consumers want a convenient return policy, whilst 56% seek for affordable return shipping options.

“E-commerce in the region is growing rapidly given ASEAN’s huge population and growing middle class, but retailers need to address shortcomings on the customer front to ensure businesses reach its full potential. This is why SGshop prides itself as a trusted and reliable platform for Malaysians to purchase products from China. Product quality is our utmost priority” said Lua Cheong Hong, Co-founder and Director of SGshop Ecommerce Sdn Bhd.