Tourism Johor has embarked on a mission to increase awareness as well as ramp up promotions about the Visit Johor 2020 campaign. This campaign acts as a stimulus for the state tourism industry in light of the recent Coronavirus outbreak (COVID-19).
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“We are aware of the risks and impediments this new virus outbreak has presented to the tourism industry. Nevertheless, the show must go on and tours are still on. The health department has assisted in promoting ways to prevent the spread of the virus i.e by taking proper precautions such as wearing facemasks and practice proper hygiene. We believe that this road tour will help boost the attractiveness of tourism in Johor,” said Hajah Zihan binti Ismail, Director of Tourism Johor.
The former Johor state Tourism Exco, Liow Cai Tung officiated the Tourism Johor Road Tour which was held at the Johor Tourist Information Centre (JOTIC). This is a symbolic “kick-off” to the Visit Johor 2020 campaign, which will bring the ambassadors all over Malaysia to distribute and disseminate tourism-marketing collaterals such as flyers and gifts.
“The state departments are doing its best to handle this COVID-19 issue. As the tourism Exco, I would like to mention that the best way to prevent the outbreak is to not panic, and practice the preventive measures as instructed by the authorities. The rest will be handled by the health departments,” said Liow.
At the same time, official invitations for the upcoming Malaysia Sports (SUKMA) that will also happen in Johor in July 2020 will be sent to each state.
Tourism Johor has collaborated with the local taxi associations in Johor Bahru to serve as mini ambassadors of tourism who will act as front liners in promoting Visit Johor 2020.