Johor International Islamic & Halal Festival 2020 Aims for a Prominent Spot in Global Halal Industry

The festival has generated RM7million since its inauguration in 2019


The Johor International Islamic & Halal Festival 2020 (FIJO) had organised a pre-launch event recently at the DoubleTree by Hilton Hotel, Johor Bahru officiated by former Johor Menteri Besar, Datuk Dr Sahruddin Jamal together with State Secretary of Johor, Azmi Rohani and Sheikh Umar Bagharib Ali, Entrepreneur and Cooperative Development, Science and Technology Committee chairman.

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“400 sales sites will be targeted this year with an estimated visitors of over 100,000,” said Sheikh Umar in his speech on FIJO 2020.

“The state government has allocated RM6 million ringgit to implement 16 major programmes with 94 mini programmes through 2020, which includes entrepreneurial assistance and training initiatives for the benefit of Johor SMEs; with Johor accounting for 10.8% of Malaysia’s total SMEs,” he added.

This is in conjunction with Malaysian Budget 2020, where the economy is expected to grow from 4.7% in 2019 and to a slight increase of 4.8% by 2020. SMEs would benefit from the RM13.1 billion allocation in the said budget in order to stimulate economic growth among businesses and entrepreneurs.

Former Johor Menteri Besar Datuk Dr Sahruddin Jamal (middle) during the pre-launch of FIJO

In the run to tap in the rapid growth of Halal industry that is expected to be worth USD1.9 trillion by 2022, Dr Sahruddin said the Johor state government has established Johor State Halal Council with relevant agencies to drive halal-related initiatives and economic growth among the Muslims. This is in line with the National Halal Policy to strengthen the halal industry in Johor, assisted by the Johor 2020 Budget, where the state government would form Halal Hab Utama or Primary Halal Hub in the Southeast Asian region.

FIJO 2020 would be held from 26th to 29th March 2020 at Persada Johor International Convention Centre, Johor Bahru and are seeing participating exhibitors from Singapore, Indonesia, Turkey, Syria and many more.