Japan Remains As Johor’s Main Tourism Market with Great Potential Growth

Liow presenting the Laman Mahkota engraved wood carving with logo and mascot of VJY2020 to Yang di-Pertuan Agong at the Johor exhibition booth

The Johor State Government had recently joined the Malaysia Fair 2019 in Shinjuku Chuo Park, Tokyo, Japan from 2nd to 4th November for the first time ever to showcase what our state can offer.

During the 3 day programme under the theme “All About Malaysia”, the state government through Tourism Johor has launched its Visit Johor Year 2020 (VJY200) and introduced the VJY2020 mascot, called Joh.

Liow presenting Johor’s Mee Siput and coffee to Yang di-Pertuan Agong during the visit at Johor’s booth

The state delegation were led by State Women Development and Tourism Committee chairman Liow Cai Tung with Johor Health, Culture and Heritage Committee chairman Mohd Khuzzan Abu Bakar, Chairwoman, Director of Johor Tourism, Zihan Ismail, Tourism Malaysia Southern Region Director, Solehuddin Ahmad and other officers and Tourism Johor and Yayasan Warisan Johor dancers along the envoy.

Yayasan Warisan Johor’s dancers help the local visitors learn the Malay traditional dance

Organised by the Japanese Embassy, the fair was officiated by the King of Malaysia, Yang di-Pertuan Agong Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah.

Japan is among medium haul market that should be prioritised, considering that Malaysia especially Johor has the advantage of historical and cultural sharing.

Liow said, “This effort would help create much needed awareness among potential tourists from Japan about the tourism products that are available in Johor.

“Japan remains as an important tourism market for Johor and this specific tourism segment has great potential in terms of growth”.

Introducing Johor at the Malaysia Fair 2019’s main stage

“This event is a platform for the state government to strengthen and expand to the international level of networking as well as venturing into the Japanese market, focusing especially in the field of tourism, while creating business opportunities,” she added.

Johor has recorded 57,971 tourist arrivals coming from Japan from January to June 2019. Within the period of January to December 2018, 124,636 Japanese tourist arrivals were recorded showing an increase of 0.34 percent compared to 2017’s record.

The state government will further increase their efforts in making Malaysia as Japanese’s choice of travel destination and is hopeful at creating a sister city with one of Japan’s cities.