IMProUD Goes Digital!


Johor entrepreneurs are advised to think outside the box and be more tech-savvy

Iskandar Malaysia Dynamic Entrepreneurs Programme also known as IMProUD launched their website at Persada Johor International Convention Centre.

IMProUD was created to enhance the capabilities of small and medium entrepreneurs in Iskandar Malaysia. The website will be accessed by 2,000 entrepreneurs and it will act as a platform to share knowledge, experience, marketing strategies and expand online businesses among the entrepreneurs.

Chief Executive of Iskandar Regional Development Authority (IRDA), Datuk Ismail Ibrahim said, “IMProUD was implemented to not only give financial assistance such as grants and micro-loans, but also to develop entrepreneurs through coaching and mentoring approaches to foster positive development of the small and medium entrepreneurs in Iskandar Malaysia”.

“With the launching of this website, entrepreneurs ought to become more competitive by exploring the world of digital technology and promote their business to the global market,” he added.

Sheikh Umar Bagharib Ali, Chairman of State Entrepreneur Development, Cooperative, Creative Economy and Information Committee officiated the event and said that, “As per the Malaysia Digital Economy Corporation (MDEC); Digital Economy is expected to contribute higher than 20% of Gross Domestic Product (GDP) in 2020. By that, I accept the initiative of this website, and I’m confident that it will be a digital platform that will increase productivity of the entrepreneurs.”

Sheikh Umar also added that the state government has plans to provide financial allocations for the entrepreneurs to focus on digital technology under the 2019 Johor Budget. The state government would work closely with IRDA and Bumiputera Agenda Steering Unit (TERAJU) to assist, develop and strengthen the entrepreneurs’ business.

IMProUD is a strategic collaboration between TERAJU and the Malaysia Economic Corridors including IRDA. This programme is also part of an effort by TERAJU to help small bumiputera entrepreneurs to develop their business through the Bumiputera Entrepreneur Development Fund Programme (DPUB).