IIB Grooming Basketball Players for Johor


Once again, Iskandar investment Berhad (IIB) is slam-dunking another sporting initiative at the EduCity Sports Complex in Iskandar Puteri with the hopes of promoting sports culture in the region through 3 on 3 Basketball Challenge 2018.

IIB being the title sponsor is proud to collaborate with the Johor State Basketball Association (JSBA) in hosting and jointly organsing this national level competition that will be held from 13th to 14th July 2018 at EduCity Sport Complex.

As many as 14 categories will be contested for a total cash prize of RM16,000. 14 championship titles reserved for winners in the 12, 14, 16, 18, and 21 year old categories, as well as the Open and Sekolah Berasrama Penuh (Boarding Schools) categories, for both men and women athletes competing in these categories.

Datuk Ir. Khairil Anwar Ahmad, President and Chief Executive Officer of IIB with Johor State Basketball Association (JSBA) during the launch event

“3 on 3 Basketball is one of the fastest growing urban sports in the world and will be included in the upcoming 2020 Olympics in Tokyo, Japan. It is also in line with our mission to instil sports culture and a healthy lifestyle among Iskandar Puteri residents and promote this new city as a sports destination of choice for everyone in the region. Johor has one of the best sports infrastructures in the country after Kuala Lumpur and is blessed with many talents playing in various fields. Through this initiative, IIB hopes to uncover some of Malaysia’s most promising sportsmen and sportswomen,” said Datuk Ir. Khairil Anwar Ahmad, President and Chief Executive Officer of IIB.

“We are proud to collaborate with IIB to bring this inaugural 3 on 3 Basketball Challenge to Iskandar Puteri. This is a critical milestone in the wider development of basketball in Johor. The challenge itself serves as the best platform to unearth quality Johorean’ talents, and will also be a good training ground for the professional players in the run-up to the Malaysia Games (SUKMA XIX) in Perak this September,” commented Dato’ Daniel Lee, President of JSBA.

Running up to the main event that is the 3 on 3 Basketball Challenge 2018, two supplementary programmes will be held for basketball enthusiasts all over. A Referees’ Clinic is scheduled to take place on 7th July 2018, and a Basketball Clinic will be conducted on 13th July 2018. Both clinics will be held at EduCity Sports Complex.

As for the main event itself, entries are now open until 7th of July 2018. Submissions can be forwarded to JBE Hoops Stations Skudai Parade by calling +6075565370 or apply via Spotify by going to https://www.spotifyapp.com/jsba-3×3-basketball-challenge-2018/.
Besides IIB, other sponsors of the event include Gatorade (Isotonic Energy Drink), Molten which is one of the world famous sports brand, and Pusat Pakaian Hari Hari that is an apparel store chain with over 80 stores nationwide.

“EduCity Sports Complex is a comprehensive world-class sporting venue that is ready to host international events in Iskandar Puteri,” added Khairil.
EduCity Sports Complex in Iskandar Puteri has multiple Olympic-standard facilities and has been home to many international events such as EduCity Sundown Marathon, EduCity Duathlon Challenge, NAZA National Rugby Sevens Series, and many more since its opening in 2013