Columbia Asia Hospital – Iskandar Puteri (CAH-IP) has been named as the winner for The BrandLaureate World BestBrands Award 2019 in Healthcare-Private Hospital category. The award was presented to Puan Rahani Yaacob, Columbia Asia Regional General Manager (Southern) by BrandLaureate Chairman, Tan Sri Rainer Althoff during the gala dinner and awards ceremony in Singapore yesterday.
“It is truly an honour for Columbia Asia Hospital – Iskandar Puteri to receive the BestBrands in Healthcare-Private Hospital category. Receiving this prestigious award is a testament of our success and iconic status and branding through everyone’s hard work and dedication towards providing excellence and quality healthcare services with passion,” said Puan Rahani Yaacob.
She added, winning this award certainly motivates us to continue to excel in all aspects of our services, and I dedicate this award to our loyal patients, medical consultants, management, all staffs and corporate clients for the instrumental role that they have played in our success,” she said.
“Columbia Asia Hospital – Iskandar Puteri will be celebrating its 10th anniversary next year, winning this prestigious award means we must continue to work hard in delivering the best clinical outcomes in the most effective, efficient and caring environment as well as to provide communities with effective healthcare at excellent value, and continue to the preferred choice for families and businesses, align with our corporate mission,” said Puan Rahani Yaacob.
Since its inception in 2010, Columbia Asia Hospital – Iskandar Puteri is poised to provide reliable healthcare services, through a vast range of medical and surgical services at its 135-bed facility. With over 400 employees including medical consultants, paramedical and support staff, Columbia Asia Hospital – Iskandar Puteri is committed to be at the forefront of healthcare services in Johor.
The BrandLaureate Awards was established by the The World Brands Foundation (TWBF) (formerly known as the APBF), a non-profit organization dedicated to developing brands in a myriad of business backdrops. It is now known as the paramount for brand excellence and is the most prestigious brand awards in the country.
TWBF is a branding powerhouse that continues to motivate, encourage, and inspire brands to achieve brand excellence and become global brands of distinction. TWBF takes an active role in identifying and nurturing outstanding brands on an international platform. The Foundation continuously champions its mission to educate and communicate the value of branding with the concept that brand culture, combines with good practices will give brands the edge in this competitive environment.
“It has been quite a journey for Columbia Asia Hospital – Iskandar Puteri. Patients’ visits and admissions have been steadily increasing tremendously. We are continuing to make progress to meet the growing patients’ demands from Johor, including expatriates and tourists from other countries such as Indonesia, China, India, Philippines, Singapore and Middle East countries,” said Puan Rahani.
She adds, “CAH-IP are currently undergoing construction of our new medical ward which will accommodate Coronary Care Unit (CCU) Ward with additional 19 beds and expansion of our new Accident & Emergency area with larger waiting area and more emergency bays, the expansion is to provide comfort to our patients and meet the growing population of the hospital and forecast to be operational in the third quarter of 2020.”
Puan Rahani also added on the current progress of Columbia Asia Hospital – Tebrau.
“Columbia Asia’s latest facility in Johor, Columbia Asia Hospital – Tebrau is scheduled to be launched by end of this year. Our staff currently working hard towards the launching and this hospital will be the biggest Columbia Asia Hospital facility in Malaysia.”