The Brand provided contribution of healthy product sufficient for two months to four charity homes in Johor
Malaysia is named as one of the ASEAN countries with the highest prevalence of obesity among children and adolescence.
With food, it is always a matter of balance. Obesity can be linked to eating habits that are learned from young with overweight children often turning into obese adults. Cultural factors are also one of the contributing elements to the steady rise of obesity in Malaysia as most popular Malaysian foods include deep fried snacks and dishes doused heavy in fat, with very little variety in their meals.
This is why Ayam Brand, is holding a nationwide Healthy KIDS Food Festival to fuel better food choices as part of its annual corporate social responsibility programme.
This year’s charity campaign aims to empower children to make their own food choices through engaging and interactive activities that help them identify the main food groups, understand portion size and make more informed food choices on how nutritious food can positively shape their bodies.
Ayam Brand emphasises the contribution of its products to participating charity homes as many of these homes lack regular access to good sources of nutrients that are essential for children’s health and growth.
Explaining the Healthy KIDS Food Festival, Ayam Brand representative Nathan Deverre said “Ayam Brand developed the Healthy KIDS Food Festival with games created for kids to have fun while learning how to make informed food choices.”
Children need Omega-3, an essential fatty acid that is not produced by our bodies for the development of sight and the brain. Parents and caregivers can add Omega-3 rich foods such sardines, mackerel and tuna to children’s diets. For children who do not like the smell of fish, parents need to be creative and can check www.ayambrand.com.my for a wide range of kid-friendly recipes.
Taman Daman Sinar Harapan, Pertubuhan Kebajikan Shan De Johor, Rumah Darul Hanan and Pertubuhan Kebajikan Kalvari Johor from Johor received two months’ supply of Ayam Brand products including sardines, mackerel, tuna and coconut milk products sufficient for two months daily meals for all the children under their care.