Desaru Coast to Write a New Definition of Escapism

His Majesty Sultan Ibrahim Ibni Almarhum Sultan Iskandar, accompanied by Datuk Shahril Ridza Ridzuan Managing Director Khazanah Nasional Berhad, Dato' Hj Azmi Bin Rohani Johor State Secretary, MB Johor Datuk Dr. Sahruddin bin Jamal, Dato' Ahmad Pardas Senin Chairman Desaru Development Holdings One Sdn. Bhd, Liow Cai Tung Tourism, Women Development, Family and Community Committee Chairwoman and Tan Sri Amirsham A Aziz Chairman TAR&H
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The vacation sanctuary by the Southern shores is now officially launched for the world to discover

“An organisation’s aspiration came to life as we witness the celebration of the journey, the hard work, and tireless dedication of the men and women of Desaru Development Holdings One Sdn. Bhd. Over and above that, the development of Desaru Coast would not be possible without the wise counsel and auspices of His Majesty, the Sultan of Johor Sultan Ibrahim Ibni Almarhum Sultan Iskandar and the state government of Johor and for that, I would like to express our profound gratitude. It is our hope and ambition that Desaru Coast showcases to the world the best of Johor and indeed, Malaysian hospitality and culture,” said Dato’ Ahmad Pardas Senin, Chairman of DH1 at the Desaru Coast Conference Centre.

His Majesty Sultan Ibrahim Ibni Almarhum Sultan Iskandar signing the plaque at the Desaru Coast launching

Desaru Coast, was officially launched by the Sultan of Johor on 5th of July 2019, witnessed by Menteri Besar Johor, Datuk Dr. Sahruddin bin Jamal and Dato’ Ahmad Pardas Senin, Chairman of Desaru Development Holdings One Sdn Bhd (DH1), the master developer of Desaru Coast. This launch is a milestone where Desaru town is rejuvenated into socio-economic catalyst.

Dato’ Ahmad Pardas Senin, Chairman of DH1 giving his speech at the launch

Roslina Arbak, Chief Executive Officer of DH1 added, “With the Visit Malaysia 2020 and Visit Johor 2020 campaigns, Desaru Coast is prepared to collaborate and partner up with various stakeholders in pursuit of a common goal to provide a well-rounded and end-to-end spectrum of guests’ experiences. That is Desaru Coast’s commitment to the wider tourism ecosystem.”

Performers staging a story of Desaru before requesting permission from His Majesty to officiate Desaru Coast

Both international and domestic tourists can enjoy Desaru Coast coastal getaway comprising of 17km pristine beachfront that offers local experience with the destination’s natural assets, arts, culture and heritage.

The Desaru Coast is a destination resort under the collaboration of Khazanah Nasional Berhad and the state of Johor in the pursuit of a sound economic blueprint to catapult Malaysia’s tourism industry.