Toast Box is Now Toasting at Zenith Lifestyle Centre

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UML Lifestyle brings authentic Nanyang Coffee, Toast and Local Delights every day to Johor Bahru Town

Established in October 2005, Toast Box was developed to recreate the warm atmosphere of local Nanyang coffee shops of the 60s and 70s era within a contemporary and cosy setting. Toast Box’s first store was opened in Food Republic Wisma Atria, Singapore and has since expanded beyond Singapore into China, Indonesia, Hong Kong, Malaysia and Taiwan with over 100 stores regionally. Toast Box’s tagline “Sharing the Same Taste” encapsulates its continuous commitment towards honouring and promoting the traditions and spirit of Nanyang coffee shops in the 1960-1970s.

Freddie Lee, Executive Director of UML Lifestyle, commented that, “Toast Box has opened its first store in Zenith Lifestyle Centre under the partnership between BreadTalk Pte Ltd and UML Lifestyle Sdn Bhd. UML Lifestyle is the F&B arm of UMLand Group which has been created to diversify beyond the group’s core business and it is also the Master Franchisee for both Toast Box and BreadTalk Malaysia.

He also added that, “On top of the signature products offered in Singapore, Toast Box at Zenith Lifestyle Centre also offers a range of finger food to cater to the mall’s unique demographic that flows into the mall starting from 7.00am up till 3.00am. The menu in JB will be slightly different from Singapore and Kuala Lumpur’s to reinforce the never-ending exciting experiences that Zenith Lifestyle Centre offers.”

Toast Box at Zenith Lifestyle Centre also offers a range of finger food to cater to the mall’s unique demographic that flows into the mall starting from 7.00am up till 3.00am. The menu in JB will be slightly different from Singapore and Kuala Lumpur’s to reinforce the never-ending exciting experiences that Zenith Lifestyle Centre offers.”

Toast Box targets to open more stores within the Klang Valley and Johor Bahru area in the next few months. The outlet is also committed to infuse fun, passion, and vibrancy to create a new lifestyle experience in Zenith. Customers can now experience its latest store design – “Nostalgic Homes”.

The “Nostalgic Homes” concept was inspired by the love for the homes of the 60s – 70s, a significant era of change from Kampung to Public housing; where the people embrace fresh experiences and forge new relationships.

The use of mosaic tiles, window grilles, colours and repeated patterns are specially handpicked to bring flashbacks of those days. This nostalgia is further enhanced with décor that represents different lifestyles of that period. We hope to extend the warmth of this kampung spirit and the fostering of more relationships at Toast Box.