A Memorandum of Understanding (MoU) to promote Johor was signed between Malaysian Association of Hotels (MAH) representing Johor’s hotel industry, the Malaysia Budget Hotel Association (MyBHA) and Cao Parties Sdn Bhd. This MoU signing marks the first ever joint cooperation by MAH and MyBHA in promoting Johor as a food destination and tourism haven in conjunction with Visit Johor and Malaysia Year 2020.
This tripartite collaboration was witnessed by Hajah Zihan Ismail, Johor Tourism Director and Solehuddin Ahmad, Southern Region Director of Malaysian Promotion Board.
All member hotels under MAH and MyBHA will promote their hotel with Cao Parties Sdn Bhd’s vlog-based application for Chinese-speaking tourists. Founded by Terence Cao, a celebrity under Singapore Mediacorp 8, the application stores downloadable vlogs on best places to eat, stay and play in all 10 districts of Johor. Users can use their mobile phone to scan the QR code that is displayed on a tentcard, which will be displayed on the reception counter where they could easily download videos to see what to do in the vicinity of the places they are staying.
Originally closing the range of target to Singaporeans, the app went further by targeting Chinese-speaking tourists as well. Chairman of MAH, Ivan Teo said, “There are limited sources on Johor’s tourism when it comes to languages, making it a barrier for them to explore Johor. Therefore, the cooperation between the three parties would help this large chunk of demography to find their way around Johor at ease”.
MyBHA Chairman, Jarod Chia said it is the right time for the association of 18 years old to join forces with MAH in addressing their readiness to expect an influx of tourists for Visit Johor Year 2020.