i-KeeP with Maslee to Create More Value for Consumers

Pasir Gudang MP, Tuan Hassan Abd Karim promoting i-KeeP’s in house brand, Lestari cooking oil during its Happy Hour sale at the launch

Karnival Jualan i-KeeP drew hundreds to shop for their daily needs

Maslee Express at Taman Cendana, Pasir Gudang hosted a co-organised Karnival Jualan i-KeeP, with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) from 22nd November 2019 to 24th November 2019. Pasir Gudang MP, Tuan Hassan Abd Karim officiated the carnival that was attended by hundreds of eager shoppers.

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i-KeeP is an abbreviation of ‘Inisiatif Kedai Ekonomi Pengguna’ or Consumer Economic Shop Initiative where participating outlets in this programme would be offering a wide range of every day necessities at a far more economical and reasonable prices.  The main goods that are made available at i-KeeP premises is the basic controlled goods like sugar, cooking oil, wheat flour and rice. i-KeeP also offers over 100 branded daily essentials by working with manufacturers and strategic partners, producing canned foods, sweetened creamer and etc.

Pasir Gudang MP, Tuan Hassan Abd Karim with strategic partnerships that includes Maslee Express during the launch of i-KeeP at Pasir Gudang roadshow pitstop

Formerly known as Kedai Rakyat 1 Malaysia (KR1M), the initiative has now evolved from erecting a new store or outlet to working with strategic partners instead. The newly-branded effort has reached 415 outlets nationwide and Maslee Express is among the 10 of i-Keep partners that would provide targeted consumers further value in their range of products offered.

Targeting mostly the B40 and M40 consumers, the location for all 68 i-KeeP stores in Johor are recognised to be where the target group usually shops for their daily needs. “I hope more retail and supermarkets would join the i-KeeP programme in Johor, so that about 3.7million consumers may further benefit from this initiative,” said Pasir Gudang MP, Tuan Hassan Abd Karim in his officiation remarks.

In order to reach even more people, do take note that Maslee Express in Tampoi has moved to a bigger and better location at Jalan Cengkerik 1, Pusat Perdagangan, Kempas, Johor Bahru on 25th November 2019.