Ready, Set, LEGO! Prepare to embark on the wildest LEGO ride as LEGOLAND Malaysia Resort will be the world’s first LEGOLAND Park to launch the LEGO virtual reality roller coaster in November 2017, followed by LEGOLAND Florida Resort and LEGOLAND Deutschland Resort in 2018. Combining cutting-edge virtual reality technology with roller coaster thrills, the new attraction was developed under the supervision of Merlin Magic Making – the company’s global creative division
LEGOLAND Malaysia Resort Launches the World's First LEGO Virtual Reality Roller Coaster
Ready, Set, LEGO! Prepare to embark on the wildest LEGO ride as LEGOLAND Malaysia Resort will be the world’s first LEGOLAND Park to launch the LEGO virtual reality roller coaster in November 2017, followed by LEGOLAND Florida Resort and LEGOLAND Deutschland Resort in 2018.
Combining cutting-edge virtual reality technology with roller coaster thrills, the new attraction was developed under the supervision of Merlin Magic Making – the company’s global creative division that designs and develops attractions for Merlin sites around the world. The Great LEGO Race will transform three existing “Project X” roller coasters into an exciting, high-octane experience that puts kids and parents alike in the driver’s seat and asks, “Are you brave enough to face, race and beat the best of the best in all of LEGO world?”
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, Senior Creative Director for Merlin Magic Making, which designs and develops attractions for Merlin sites around the world. “It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”
Featuring a colourful lineup of racers drawn from the ranks of the popular LEGO Minifigure mystery assortments, The Great LEGO Race builds a universe of imagination that will unleash the inner child of everyone. It pit riders in a rollicking race against wild, brick-built contraptions driven by Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain, including a rocket-powered surfboard and a stylish scooter fueled by espresso. Wearing VR headsets, guests will experience the action from every direction – up, down, forward, backward and all points in between – in a spectacular environment completely made of LEGO bricks.
General Manager of LEGOLAND Malaysia Resort, Kurt Stocks added, “We’re honoured to be the first LEGOLAND Park to launch this experience in the world. Fuelling this launch is our commitment to consistently deliver refreshing experiences and attractions so that every visit here is a new experience for our guests. This November’s launch will further testify to that commitment as guests visiting LEGOLAND Malaysia Resort will be among the first in the world to embark on The Great LEGO Race and lose themselves in a virtual world with captivating storyline suitable for adults and children alike”.
The adventure begins the moment guests approach the ride’s bold new entry portal enveloped in the sounds of roaring engines filling the air. Nearby, the coaster’s queue will resemble a pre-race space where pit crews for each of the five LEGO racers prepare for the competition, including interactive and hands-on elements to entertain riders in the queue.
During the ride, Bluetooth technology will sync the virtual visuals with the roller coaster’s twists, turns, drops and climbs, creating an all-new experience filled with thrills, spills, surprises and humour – done in LEGOLAND’s brilliance.
The Great LEGO Race can be ridden with or without the VR headset, and is suitable for children ages 6 and up. For further information on promotions and activities, visit LEGOLAND Malaysia Resort’s official website www.legoland.com.my to find out more.
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