The Johor State Government wants a tourist information centre to be set up at each of its 10 districts to showcase the respective districts’ unique qualities.
State Women Development and Tourism Executive Committee Chairman Liow Cai Tung said currently, such information centres were only available in a few districts and that should be changed.
She said besides man-made tourist attractions such as theme parks, Johor has so much more to offer such as rich history, unique local culture and delicacies that differ from district to district.
“We cannot deny that large international brands such as LEGOLAND Malaysia Resort and the upcoming Hard Rock Hotel and The Westin, expected to open in Desaru Coast soon, help attract foreign tourists to Johor and Malaysia.
“In order to fully showcase what Johor has to offer in terms of a unique local experience, we should first do the necessary preparations such as providing an information centre for them to obtain comprehensive information under one roof,” said Liow when speaking during a dialogue session with the Johor Associated Chinese Chamber of Commerce and Industry (JACCCI) in Kulai, Johor.
She added that Muar would be her lead focus district to promote, as it is the first historical town in Johor and is closely located to Melaka.
During the dialogue session, JACCCI Chairman Tan Sri Lim Bah also handed over a memorandum to Liow, highlighting their hopes for the new government to bring in more opportunities for local businesses especially in the tourism sector and women entrepreneurs.